KEEPING THE FLOW: YOUR TARGET GROUPS LIKE TO BE INFORMED
There’s always news to tell and your customers and prospects actually like to be informed on your activities. I will support you with your news creation and news sharing, which can be limited to your website or extended to social media activities and media relations. You have several options. We will discuss which news content strategy is the best for your company, depending on your objectives.
News snippets that give an overview of your activities without going in-depth are useful to provide quick information and allow you to keep a light version of a blog.
Online (press) releases are also a good option for placing factive news online, on your website and on news portals. Both will appear in the search engine results of your customers.
And if you have experienced that customers ask questions concerning your products or services, you may want to add an FAQ or Q&A document as well.
For your customer relations there are other tools as well, such as newsletters and CRM pieces.