HOW TO SUCCESSFULLY ENGAGE YOUR TARGET GROUPS: THE OMNICHANNEL CUSTOMER EXPERIENCE

Your target groups in the German-speaking markets have multiple options for receiving information on your brand, your products, and your services. Some of these channels are provided and fed by you directly, others contain information from third parties (which you can also feed). All of them can form a part of the customer journey. But you never know where the journey starts and how it continues. Thus, all your channels need to contain information (content) that is useful in several stages of the customer journey. Let your content surface whenever, wherever, and however consumers want.

flyer / sampling

coincidental encounters

showroom / PoS / facilities
physical evidence

website
digital evidence

I will personally support you with the planning and creation of content for the touch points that I have highlighted here. For all others, I have partners whom I trust and can team up with.