Unlock our potential
German Content supports entrepreneurs, startups, and SMEs to achieve visibility and favorability of their brands and products in the German-speaking countries Germany, Austria, and Switzerland. It provides senior expertise in corporate, brand, and product communications.
German Content industry experience covers automotive, aviation, biotech/biochemistry, fintech, lifestyle, logistics, and professional services.
The founder combines both strategic knowledge and executional experience. He is specialized in communication strategy, content management & creation, PR, CRM, as well as network coordination, based on more than 20 years of communicating in various positions at the national and international level. He has worked as European/global PR Manager for large internationals and as an agency-based or freelance consultant for SMEs and Startups.
Five key characteristics of German Content:
Apollo Consulting & Trading AG • Arthur D. Little Automotive • Biotensidon AG • Bluecode • Borgward Automotive • Burson Marsteller • Business Maniacs • Carl Dillenius Luftfahrttechnik • Chemische Werke Kluthe • CMS • Clifford Chance • De Tomaso • Deutsche Post / DHL • Edelman PR Germany • European Air Transport • Hannover Airport • Hengeler Müller • Hill & Knowlton • Himmelhoch PR • Hyundai Motor Europe • JonesDay • Karma Automotive • Kia Motors Europe • Post AG Mail Solutions • Standox • Stiftung Wissenschaft und Politik (SWP) • Vinturas • Voltia • Wachtigall/Tante Emma AG • Weber Grill
Market entry / brand launch
Network coordination support
WordPress website + cornerstone content + basic SEO
digital strategy + content audit: website, FB, Instagram and LinkedIn + content creation + enhanced SEO + SEA + social ads
development or localization of core messaging + initial press release and backgrounder + Q&A and FAQ documents + initializing media relations / kick-off media event + SEO website creation and cornerstone content or content transcreation + FB, Instagram and LinkedIn sites + industry fair support + showroom communication concept and material development
development or localization of messaging + landing page + press release, backgrounder, Q&A and FAQ + media event + CRM material + showroom communication support
positioning concept or review + messaging + background document, Q&A, and FAQ + initial or enhanced online presence + enhanced media relations + CRM content development + staff coaching
purpose, vision, mission + positioning + messaging + enhanced online presence + initial media relations material and dissemination + media event + investor relations support + staff mentoring
potentials analysis + onboarding approach + analysis and enhancement of central core messaging & content development + brand custodian support + staff mentoring