How we help startups and entrepreneurs: by setting up communications as a sales-driver.

We know that starting a business is hard. But we’ll show you how you can use communications as a stabilizing force for your business expansion. 

And it’s no secret at all: no matter the methods you use, purposefully communicating with your target groups will always make it easier for you to sell your products to them. 

Sales-focused means that you need to get the message out that your products are very cool and customers need them. 

It does not mean that you should neglect the brand-building tasks that are not immediate sales drivers. Because if you really want to sell big, you need a big main market. And the market needs a brand.

Let's schedule your liftoff.

Your initial briefing is free of charge. 

Entrepreneur & startup communications

+ workshop: purpose, vision, mission, positioning 

+ messaging 

+ SEO web content 

+ social sites 

+ content plan 

+ media soft launch 

+ mentoring

How to set up communications for your startup in 2 weeks 

1 Strategic questions

When you plan communications for your startup there are many things to consider, initially.

  • Are you an innovator, trend-setter, fast-follower, or re-creator of proven design / technology / methodology?
  • Is your product new to the market or is it a new offer for a specific product category?
  • What are your desired target groups?
  • Will you need to address different target groups on your path to the mass market? 
  • Are you a single-product, multi-product, or technology/service company?
  • Do you offer high-price or commonly affordable products/services?
  • Does your business strategy include a founder-exit?

2 Understanding customers

Successful communications are not (only) about highlighting technology, design, materials, or novel functions. More importantly, you need to inform your target groups about the gains they make when opting for your products or services.

Products (and services) can be functionally but also emotionally appealing, and for very different reasons. Thus, you will want to know your buyer personas and their personal demands: the product-market fit is essential for your sales. Keep in mind that the majority of buyers is aged 50 years and beyond.

Being in the know is vital, too. At all times. AI-based market intelligence tools and ongoing real-time social content performance analysis will help you “feel” your customers. Digital marketing allows you to adjust posts, campaigns in real-time. 

3 Communications structures

Start building lean and efficient communications structures that produce the communications flow you need to create an impact. Likely, you will hire communications experts for specific tasks and contract external advisers for strategic advice and operational support.

Make sure they have the potential for quick expansion, i.e. growth. You don’t want to be looking for employees or other advisers at the moment you need their services.

4 Getting started

You have a purpose, a vision, a mission, and great products / services. And along with that you have a story to tell to your potential customers. That’s a very good starting point for communication. 

Start positioning your brand, create your content, and make your products visible online. Deliver the essentials and test new approaches to increase visibility.

With digital and offline marketing, you can develop a sales-focused customer journey. The omnichannel experience you create will help you find new customers and also expand your base of loyal customers. Best of all: with a dedicated approach, it will take only two weeks to set the stage!

5 Build slowly or go for growth?

Highlighting the features of your product or service, you will build a reputation. Add the customer experience element, as this may be a more convincing sales argument. This includes your post-purchase customer support. If you succeed, you will create inseparability with customers that will pay off in the long run. 

If you already have plans to rapidly increase your sales and build a large customer base within a short period of time, we recommend we talk about growth communications

It’s a different approach, which is focused on reaching a single objective, using creative and experimental methods. It requires a different mindset and you need to compromise on perfection. 

Startup/Entrepreneur package


workshop: purpose, vision, mission, positioning + messaging + SEO web content + social sites + content plan + media soft launch + mentoring

Get in touch!
German Content Vienna Berlin and automotive startup Voltia Logo Voltia
2020 -

External Communications advisor

Positioning Voltia as both vehicle design & conversion and e-mobility consultancy in the German-speaking markets · Content: Social, website, press material · media relations Germany, Austria, Switzerland

German Content Vienna Berlin and biotech startup Biotensidon Logo Biotensidon

Biotech external advisor

Global positioning · Global messaging · Planning and implementing initial media soft launch in 2016/2017: educating editors on rhamnolipids (bio surfactants) · disseminating press releases · organizing interviews and byliners in biotech-media · original German content for website

Joe Wiedemann Communications advisor to Tante Emma AG logo of Tante Emma AG

Lifestyle (food) external PR advisor

Awareness and positioning of Wachtigall energy booster (Tante Emma AG) in Germany · media soft launch and story pitching

Five key success factors of entrepreneur & startup communications:

Inspiring narrative

Develop your vision, mission and corporate narrative

Focus on customers

Create a sales-focused customer journey


Establish high visibility through online and offline activities

Position your brand

Position your brand with useful and targeted content

Attract and convince

Use inbound and outbound methods to engage

Contact us for entrepreneur and startup communication.
Let's discuss how we can support you with selling your products.