Why you will love our DACH region support: because we're locals with international experience.

Having worked for large internationals, SMEs, and startups, we understand that every company has different requirements when going international. 

One thing they all have in common: Your global or international marketing for Germany and the other prosperous DACH markets needs to be based on market knowledge. You can’t succeed if you don’t feel your customers in Germany, Austria, and Switzerland. 

With two decades of communications experience in the DACH region, we’ll help you reach your strategic market entry goals, develop your local messaging and reach out to your target groups.

Adapting to local sentiment, you’ll want to achieve a good brand positioning and create a convincing narrative that will make your products desirable for customers. 

Explore DACH options.

Your initial briefing is free of charge. 

Market entry communications

+ Brand positioning

+ localized messaging

+ entry strategy

+ media soft launch

+ kick-off event

+ SEO website and main content

+ FB, Instagram and LinkedIn sites

How international marketing helps to sell your products in Germany, Austria, and Switzerland

1 What type of business?

If your business is a startup it has different communications tasks when entering DACH than a mature business with an established product range. 

Your milestone planning will be different and you may want to take a more flexible approach. 

2 Single-product or multi-product?

If your company is small in its operations and offers a single product it will likely have a more dedicated approach towards its main target group than a medium size company with a wider range of products and, hence, several important target groups.

3 Focus on local customers

Selling products in the German-speaking region, you will want to charm your target groups right from the start. Just remember that you need to be aware of local sentiment. 

With some exceptions, most DACH customers are not overwhelmingly enthusiastic. They need to familiarize with new things. But once you win them, they tend to be loyal. There are different ways to achieve that. 

4 Strategy, messaging, website & content

Think strategically. Define your German target groups thoroughly. In your German communications, you will want to start with credible positioning, convincing messaging, a German website, and content for the customer journey. 

Identify evolving beachheads in the market, when you enter. Potentially, these can also be geographical strongholds where you gain the highest attention and an initial sales success. Market intelligence and online analytics will help you discover hot spots.

Setting up your DACH communications structures will also require your attention. You need flexible structures that can adapt quickly.

5 Prioritize digital marketing and PR

Pro-active communications measures will likely prioritize digital marketing to create a buzz and media relations to position your brand and build trust, depending on the characteristics of your business. 

In your entry strategy and timeline, you will determine the scope and pace of your German-speaking market communications. You can start slowly, test the market, and then gradually accelerate. 

Or, you opt for growth communications to achieve an immediate impact on the market. Growth requires that you have a good product-market-fit and the capacity to deliver what you sell within a few days, as this will hugely affect your brand image.

Market entry package

Includes

Brand positioning + localized strategy / messaging + content plan + media launch + kick-off event + SEO website and main content + FB, Instagram and LinkedIn sites

Get in touch!
German Content Vienna Berlin and automotive startup Borgward Group AG logo Borgward
2017-2018

Overseas PR / DACH CRM Mgr.

Overseas markets brand communications · content creation: Social, PR, marketing · setting up customer communications (structures, call center, test drives) in German-speaking countries · speaker at Borgward events in Asia and Middle East

Joe Wiedemann PR Manager Hyundai Motor Europe Logo Hyundai
2004-2007

Hyundai Motor Europe PR Manager

European brand positioning · European messaging / one voice communications (15+ countries) · European website (2004): concept and content · new model launches: auto show presentations / media test drives, incl. fuel cell electric road tests. 2006 Soccer World Cup Sponsorship.

Joe Wiedemann Account Director Kia Motors Europe Logo Kia
2001-2002

Kia Motors Europe (Agency Account Director)

European brand positioning · PR planning (test drives and motor show activities) · content development · network coordination · media relations

German Content Vienna Berlin and automotive startup Voltia Logo Voltia
2020 -

External Communications advisor

Positioning Voltia as both vehicle design & conversion and e-mobility consultancy in the German-speaking markets · Content: Social, website, press material · media relations Germany, Austria, Switzerland

German Content Vienna Berlin and biotech startup Biotensidon Logo Biotensidon
2016-2018

Biotech external advisor

Global positioning · Global messaging · Planning and implementing initial media soft launch in 2016/2017: educating editors on rhamnolipids (bio surfactants) · disseminating press releases · organizing interviews and byliners in biotech-media · original German content for website.

Joe Wiedemann Global Media Spokesperson DHL Express Logo DHL
2007-2011

Global PR Manager DHL Express / Global media spokesperson

Global re-positioning DHL Express: from full-range to time-sensitive · re-organization communications · global PR planning & content development · global network coordination · PR support to CEO and Top Management

Five key success factors of German market communications:

Strategic approach

Be strategic and brand-focused

Feel the local sentiment

Don't rock the boat too openly: create a cocooning feeling

Convincing messaging

Develop a convincing messaging

Brand positioning

Position your brand with digital marketing and PR

German content

Create inspiring German content for customers

Contact us to reach German customers.
You've got what German customers want. We know how to market it.