Why you will love our DACH region support: because we're locals with international experience.
Having worked for large internationals, SMEs, and startups, we understand that every company has different requirements when going international.
One thing they all have in common: Your global or international marketing for Germany and the other prosperous DACH markets needs to be based on market knowledge. You can’t succeed if you don’t feel your customers in Germany, Austria, and Switzerland.
With two decades of communications experience in the DACH region, we’ll help you reach your strategic market entry goals, develop your local messaging and reach out to your target groups.
Adapting to local sentiment, you’ll want to achieve a good brand positioning and create a convincing narrative that will make your products desirable for customers.
Market entry communications
+ Brand positioning
+ localized messaging
+ entry strategy
+ media soft launch
+ kick-off event
+ SEO website and main content
+ FB, Instagram and LinkedIn sites
How international marketing helps to sell your products in Germany, Austria, and Switzerland
1 What type of business?
If your business is a startup it has different communications tasks when entering DACH than a mature business with an established product range.
Your milestone planning will be different and you may want to take a more flexible approach.
2 Single-product or multi-product?
If your company is small in its operations and offers a single product it will likely have a more dedicated approach towards its main target group than a medium size company with a wider range of products and, hence, several important target groups.
3 Focus on local customers
Selling products in the German-speaking region, you will want to charm your target groups right from the start. Just remember that you need to be aware of local sentiment.
With some exceptions, most DACH customers are not overwhelmingly enthusiastic. They need to familiarize with new things. But once you win them, they tend to be loyal. There are different ways to achieve that.
4 Strategy, messaging, website & content
Think strategically. Define your German target groups thoroughly. In your German communications, you will want to start with credible positioning, convincing messaging, a German website, and content for the customer journey.
Identify evolving beachheads in the market, when you enter. Potentially, these can also be geographical strongholds where you gain the highest attention and an initial sales success. Market intelligence and online analytics will help you discover hot spots.
Setting up your DACH communications structures will also require your attention. You need flexible structures that can adapt quickly.
5 Prioritize digital marketing and PR
Pro-active communications measures will likely prioritize digital marketing to create a buzz and media relations to position your brand and build trust, depending on the characteristics of your business.
In your entry strategy and timeline, you will determine the scope and pace of your German-speaking market communications. You can start slowly, test the market, and then gradually accelerate.
Or, you opt for growth communications to achieve an immediate impact on the market. Growth requires that you have a good product-market-fit and the capacity to deliver what you sell within a few days, as this will hugely affect your brand image.
Market entry package
Brand positioning + localized strategy / messaging + content plan + media launch + kick-off event + SEO website and main content + FB, Instagram and LinkedIn sitesGet in touch!
Five key success factors of German market communications:
Be strategic and brand-focused
Feel the local sentiment
Don't rock the boat too openly: create a cocooning feeling
Develop a convincing messaging
Position your brand with digital marketing and PR
Create inspiring German content for customers