The heart of your DACH communication structure: Your German website
The home of your content
Your website is one of the most important elements of the omnichannel experience for your German customers.
On your site, you can show consumers just how accessible you are. You offer the solution to something they are looking for, and what you show on your website can convince them that this is what they want.
Building on cornerstone content -the most important articles/pages on your site-, you can create an on-site journey for your visitors that will make them want to come back for more later, or even purchase your products on the spot.
There is no “one-size-fits-all” approach to this task. Every brand / company / organization is different and has different target groups. Hence, the B2B website of a Swiss-German biotech startup will have a different tone of voice and a different focus than the online presence of Austria’s biggest founders’ event, or the sales-focused sites of a leading e-mobility company from Slovakia. And while these sites are informative, one of Europe’s leading online stores for top quality retro fashion chose to have inspiring story-like content on their site.
Moreover, to catch all those consumers that look for products and services on their mobile devices your site should be highly responsive.
Your design should allow for a good user experience on mobile devices. And your content needs to be useful on mobile screens.
So, let’s find an engaging website design and structure to guide your customers. It will likely differ from ours: your site is the home of your content and will display your brand values.
And let’s put your messages into words and stories that will inspire your target groups. Whether it’s original German website copy, or a German translation or transcreation of your original website content.
The first step is to develop the concept for your site. We will define the specific objectives of the website, your target groups’ preferences, the site’s functions and content, structure, on-site user Xperience, design.
Your site will contain inspiring, reassuring, and converting elements. All are needed to cover differing consumer knowledge and intention in the awareness curve.
The second step is to create your content. We will use our market knowledge, customer preferences, and brand characteristics when creating the voice & tone and look & feel. And with the right SEO approach, your site will be the key element of your inbound marketing/content strategy.
You’ll also want to consider adapting your business sites content on google and your social media channels. These are different tools but they are very efficient for directing customers to your official website, as part of your online marketing strategy.
The final step is to set up the site. If you have a site developer, we will limit our role to creating the concept and content.
Alternatively, we will create a lean WordPress site that is flexible and easy to use.
The look will represent your individual brand values and will be tailored to host your content effectively. There are many WordPress pre-configured themes that have a great and functional design and still offer potential for individual alterations and add-ons. You will also get essential SEO tools for your site.