Case study SEO copywriting TopVintage

TopVintage is one of Europe’s leading retro fashion online boutiques. With a wide range of quality clothes and accessories, offered at a fair price, it enjoys a high visibility and high favorability among consumers that value retro-style clothes. The latter is underlined by the fact that Top Vintage offers an excellent on-page support for customers.


Despite its solid position in the German-speaking markets, the brand would like to continue to grow. While growth in previous years has been triggered by a number of online marketing activities and above all by delivering on the brand promise, improving the brand’s SEO web copy would establish a higher SERP ranking, thus leading to more traffic and higher conversions.


GCVB created 45 pages of German SEO copy for the website’s main categories.

  • Since we knew that one of the main favorability and also conversion factors was the brand’s customer-centric approach, we wrote our copy in a helpful, friendly tone.

  • We also made sure that the copy inspired customers to place favored items in their shopping cart and perhaps even explore other sections of the site.

  • It’s like your favorite shop assistant in your favorite shop is talking to you: a good eye for what suits you best, joyfully chatty, and sincerely interested in giving you some really good advice. And while bringing her to virtual life, we made her use the (key)words that will make customers find her on search engines. 


Following the introduction of the new German SEO page copy, TopVintage web traffic increased considerably in the following months. The number of site visitors rose from an average of 170k/month to an average of 220k/month, contributing to a significant strengthening of its sales potentials.