WHAT TO CONSIDER WHEN YOU BUILD A WORDPRESS WEBSITE
WordPress is the number one cms and site-building system in the world. There are other alternatives, but for most startups and entrepreneur companies it offers the best solution. Simply because it has almost unlimited options for creating a really good site and filling it with great content in different forms.
Coming from the strategy side of website-centric marketing, we had a lot of fun presenting on “Efficient content production” at WordCamp Vienna 2022. We told our audience what we tell our clients: when you build your site, always keep in mind that it is a digital space where you present your products/services and your brand. It’s one of the most important elements of the customer journey.
Hence, you should show what your customers need to see to have a favorable impression of your brand and what it offers. Start with your positioning and messaging, develop copy and visual and audio content that informs, inspires, and converts. Your concept needs to include the tone of voice and the look & feel your brand should have, usability considerations and onsite journeys, and the overall user experience (Will visitors get what they came for?).
And because creating good content is time-consuming, we provided a few examples for repurposing the content you use on your website. There are many things you can do to create content for your site that you can reuse on other channels.
Contact us, if you’d like to know more about websites and how to use them as a marketing tool.