Can digital strategy help you reach your sales goals? Yes. We'll show you how.
One thing’s for sure: you can’t sell products if you don’t have online visibility. Your customers are all online, as are the influential sources that tell them whether or not your products are a good fit for them.
Digital marketing offers you the opportunity to place your offer where your customers will look for it. Your messages are accessible when customers need them. Day and night.
You’ll want your customers to receive the information that adds to your favorability. To achieve it, you need a strong presence and a clear messaging at every digital touch point in the customer journey.
Utilize both in- and outbound tactics. Use your website, cultivate your narrative through social channel activities. And develop a good SEA and online ad strategy to raise awareness levels.
+ digital strategy
+ content audit: website, FB, Instagram, and LinkedIn
+ content creation
+ enhanced SEO
+ social ads
How to utilize the online availability of customers to place your messages
Digital marketing offers something valuable to you: you can reach your customers wherever they are and whenever they are available with messages that you can prepare whenever you want. Moreover, you can get real-time insight in user- and customer-behavior and market trends.
2 Digital Germany
86 percent of all Germans are online every day. 45 % of them are aged 50 and beyond, 34 % are aged 30 – 49, and 21 % are somewhere between 16 and 29 years old. And the statistics aren’t much different in Austria and Switzerland.
The digital world presents your target groups in DACH land with multiple options for obtaining information on your brand, your products, and your competitors. 24/7. They can go anywhere they like, at any time. And you want to be there.
3 Content audit & strategy
One of the first steps of successful digital marketing is analyzing & strategizing your content and developing more of the type of channel content that directs your customers to your site.
Your SEO should place your site in the top segment of original SERP results. Also, you may want to know how your site content is performing in terms of conversion support. Do you need to re-organize some of the pages? Will you have to rewrite some of the copy, or will it suffice to improve the micro-content?
Be as precise as possible when you define your buyer personas. This will help you attract the right people to your site and help to evaluate your success more accurately.
4 Omnichannel digital journey
To ensure that customers get the information you would like them to have, you need a strong online presence, with a clear and convincing messaging at every digital touch point in the customer journey.
You want to strengthen your online visibility and cultivate your social media activities. This will help you engage with more customers directly and generate more traffic on your website, where they can find the most convincing information.
5 Pro-active in owned channels
Engaging in pro-active online communication through your owned channels (social media sites) will help you connect with customers and inspire them.
And keep in mind that your own original content can trigger consumer-generated content, some of which can be very helpful to increase your visibility. After all, consumers are the best storytellers.
6 Online PR
Online PR will help you become visible and trustworthy. Placements of articles in favored online media and reviews from experts will increase consumer trust in your products.
In addition, if you place your online press releases on your own website and online portals, they will add to visibility. Moreover, you can use them for your social media posts.
Influencers could also help you with introducing or explaining your product to certain target groups.
7 Online advertising
Your advanced digital communications mix will include social ads (Facebook, Instagram, LinkedIn) and SEA (Google).
A good integrated advertising and content strategy will have the biggest impact.
8 Native language content
If you are looking to expand your customer base to include other countries, you would certainly like to consider localizing (translate into market- and target group-specific language) your content.
(We localize content from English or Danish/Norwegian to German and we also localize content that has been translated from other languages.)
Five key success factors of digital marketing:
Develop an in- & outbound digital strategy
Make your website convincing and conversion-able
Define your buyer personas accurately, and create targeted native-language content
Expand channel activities to reach more customers
Use SEA, online and social ads for awareness