FEEL IT: BROCHURES CREATE A PHYSICAL IMPRESSION
In general, people like compact information on companies / brands, products and services. But high-priced products, quite a few consumers also like to have something that has more substance. For this purpose, brochures are ideal. Visitors can flip through the pages and get an almost haptic impression. And with the right visuals and words (content) we can increase the desirability of your products and turn consumers into customers.
And for those consumers who want something closer to the touch & feel of your products than the screen of their smartphones or computers, you can produce a print version for your showroom or other physical PoS.
(My contribution to the brochure shown here was co-writing and co-editing, as a member of the Borgward PR team.)