ALWAYS AVAILABLE: WHY YOUR CONTENT IS A POWERFUL SALES FORCE IN THE DIGITAL WORLD
Consumers in German-speaking markets like to do extensive research before they decide to buy products. And your target groups in Germany, Austria, and Switzerland have many opportunities to gather information on your brand and its products. To a good extent, their research happens online. In this digital world, good content is a powerful sales force. It connects you to consumers, in their varying states of awareness, and at various touch points along the omnichannel customer journey. At any time.
Content is what you would like your target groups to know, placed in your owned (your own website, social media sites, newsletters and other customer communications pieces), paid (ads) or earned media (websites and social media accounts of others) and tailored to the requirements of your target group. To reach consumers, your content should always be targeted. It can also be bold if this helps to inspire customers to learn more about you and your products.
Content can take different forms: text, photos and other graphic material, videos and soundbites. How you mix these elements depends on your objectives and your target group’s preferences, and the respective content strategy that combines both.
My strategic services include analyzing existing content, developing a content strategy, its narrative and messaging, and plans for distribution. At the operational level, my support is focused on creating and distributing German SEO content and managing the process.
Apart from creating easy-to-use websites (the home of your content), I write different types of text, in original German writing or transcreation. From cornerstone content through news snippets and blog articles to customer newsletters.