Us telling you why you need good content: It connects, directs, inspires, and converts.
In the virtual world content is everything. What you would like your customers to see is the content that positively positions your brand and your products. Channel content that directs your customers to your website, where you can inspire them with a different type of content that will inform, entertain and convert them.
Contact us to discuss content strategy.
We will be happy to offer you an initial briefing for free.
If we didn’t convince you already, you will receive our message at other touch points of your customer journey. Perhaps you’ll encounter this …
To convince customers you need the pizza mindset.
Wanna create content that will attract, inspire, and convert your target groups? Think pizza!
Because everyone loves pizza. And your target groups will appreciate you serving them tasty content they will genuinely love when they need it.
Or this …
Five key success factors of Content Strategy:
And if we got you hooked you’d be looking for more information. That’s where web copy is a really useful tool.
ALWAYS AVAILABLE: WHY YOUR CONTENT IS A POWERFUL SALES FORCE IN THE DIGITAL WORLD
Consumers in German-speaking markets like to do extensive research before they decide to buy products. And your target groups in Germany, Austria, and Switzerland have many opportunities to gather information on your brand and its products. To a good extent, their research happens online. In this digital world, good content is a powerful sales force. It connects you to consumers, in their varying states of awareness, and at various touchpoints along the omnichannel customer journey. At any time.
Content is what you would like your target groups to know, placed in your owned (your own website, social media sites, newsletters and other customer communications pieces), paid (ads) or earned media (websites and social media accounts of others) and tailored to the requirements of your target group. To reach consumers, your content should always be targeted. It can also be bold and provocative if this helps to inspire customers to learn more about you and your products.
Content can take different forms: text, photos and other graphic material, videos and soundbites. How you mix these elements depends on your objectives and your target group’s preferences, and the respective content strategy that combines both.
My strategic services include analyzing existing content, developing a content strategy, its narrative and messaging, and plans for distribution. At the operational level, my support is focused on creating and distributing German SEO content and managing the process.
Apart from creating easy-to-use websites (the home of your content), I write different types of text, in original German writing or transcreation. From cornerstone content through news snippets and blog articles to customer newsletters.