20 minutes of undivided attention from your desired target audience sounds like a dream to you? Well, your dream is about to become reality – with podcasting!

While the majority of brands are fighting for a few seconds of attention on Instagram and TikTok, you have the opportunity to reach your audience without any distractions on Apple Podcasts and Spotify. We would like to show you how.

To start off, there are two main ways to talk to your audience…

A. Start your own show

Starting your own podcast can feel daunting, especially if you have no experience editing audio, yet. However, publishing a podcast can help you catapult your business to the top. In order to ensure you are successful with your endeavor, you need to pay attention to a few critical steps…

●      What’s your primary goal in your business today?

●      Who is your prime audience?

●      Which genre / format does your audience like?

●      Which topics is your audience passionate about (and how does it relate to your business)

●      How much time do you have to spare / How regular can you publish?

There are currently more than 2 Million Podcast Shows available with 48 Million episodes (01/23). However, just over one million of these podcasts have not produced more than 5 episodes. Why is that?

Often the amount of work it takes to create a podcast is underestimated or a topic is picked that is not suitable for producing enough episodes in the long run. In order to make sure this does not happen to you you need to have a plan and a team from the beginning.

B. Podcast Ads

The second option to tap your toes into the podcast pool is by investing into podcast ads. These are usually native ads created by the podcast hosts themselves. All you need to do is provide a briefing and agree on a pricing.

In order to ensure a podcast ad is successful, it is essential that you carefully research the podcast you want to advertise in beforehand. Make sure the show reaches an audience that is interesting to you and provide information in your briefing that is relevant to them. It’s also always good to give them a clear call to action in the form of a discount code as well.

We are happy to sit down with you to discuss your podcast ideas and we would love to create a long term strategy to ensure your podcast will be successful. Simply reach out for a free initial consultation today to vienna@germancontent.io

Kategorien: Allgemein