IS SPATIAL AUDIO NAVIGATION A THING?
We believe it is. In this week’s GCVB Marketing Podcast episode we interview Hugo Furtado. Hugo is the founder and CEO of Dreamwaves, the world’s first spatial audio navigation system, designed to guide blind/vision-impaired customers, bike/scooter riders, and tourists via audio signals.
In this episode, we talk about Dreamwaves and their plans and their strategy for growing the business. Dreamwaves also has some interesting in-app advertising potentials that we discuss.
Time stamps:
1:00 Different target groups & the rise of audio
4:40 How to market an app at the beginning
8:40 Available globally but with a strong base in Austria
10:00 How users interact with the app
12:20 Actually helpful advertising and spatial audio
16:20 Paying for Data privacy
21:10 Building something that people want
23:20 Direct user feedback
26:30 A balance between narrowing and broadening your view
32:40 IOS vs. Android
35:00 Getting paying customers
Digital marketing is an excellent method for increasing the visibility and favorability of your brand in the DACH countries and internationally. Would you like to present your brand to German audiences too? Contact us at vienna@germancontent.io
