Directing and convincing German customers

Your success in selling your products in the German-speaking markets will depend on the perceived quality of your products, your content, and your ability to shape a positive consumer experience at every stage of the customer journey.

What we show here is the anticipated learning curve of German consumers who are considering purchasing a product with a certain price tag. It’s about emotions and connecting to your potential customers.

The journey shown here is simplified to demonstrate what consumers do during their phases of exploration and evaluation and how you should respond. But in reality, the journey is much more complex.

As recent Google research suggests, consumers do not have a linear learning curve. Rather, they go back and forth between exploratory and evaluation phases. Thus, you need to be present with strong messages at all possible touchpoints of the journey.